Social Media Campaigns (2nd Edition)

This fully updated second edition of Social Media Campaigns provides a comprehensive, foundational framework for students of digital marketing and public relations. Author Carolyn Mae Kim walks readers through the entire campaign lifecycle: from social listening and strategic planning to creative execution and measuring ROI. This edition is thoroughly updated for the 2025 media landscape with new content on influencer marketing, social care teams, newsjacking, and the critical role of ethics in data analysis.

Perfect for the upcoming fall semester, this textbook equips students with the strategic thinking and practical skills needed to thrive in the fast-evolving world of social media. For instructors, the book is supported by a full suite of online resources, including lecture slides, in-class exercises, and sample syllabi, making course preparation seamless. It’s the essential text for building a professional understanding of digital audience engagement.

Why We Recommend It: It provides a much-needed academic structure to the dynamic field of social media. With its updated content and robust instructor support, it is the ideal primary text for any university-level course on social media marketing or PR campaigns.